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Research papers

Automated website synthesis and uncertainty reasoning for customer preference management

This paper describes an application of automated website synthesis and uncertainty reasoning for customer preference management (CPM), particularly in the context of web-based customer relationship management (CRM). Stated preference elicited by...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Tony Li, Siu-wai Leung, Andy Kung, Tommy J. Tang, Kai-fai Wong, Siu-Ki Leung
Company: Acorn Organization Limited
January 26, 2003
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Citation

Li et al. (2003a, January 26). Automated website synthesis and uncertainty reasoning for customer preference management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/automated-website-synthesis-and-uncertainty-reasoning-for-customer-preference-management


Research papers

Automated web services for customer relationship management and market research

Possible uses of technical web service standards in customer relationship management (CRM) and market research (MR) are described. A single CRM web portal for a particular type of customer can interoperate with various relevant services in order to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Siu-wai Leung, Andy Kung, Tommy J. Tang
Company: Acorn Organization Limited
September 22, 2002
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Citation

Leung, Kung and Tang (2002a, September 22). Automated web services for customer relationship management and market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/automated-web-services-for-customer-relationship-management-and-market-research